Hilton/Maher/Selto (HMS) is for instructors who want to teach students to manage costs and not just account for costs. HMS maintains that, "Costs don't just happen," and with a pro-active approach toward costs, managers who understand cost implications as well as accountants can add value to an organization. Hilton, Maher, Selto focuses on having students learn to make decisions by the use of C…
Fundamentals of Investing helps students make informed investment decisions in their personal and professional lives by providing a solid foundation of core concepts and tools used by today's investors. Gitman and Joehnk use practical, hands-on applications to introduce students to topics and the techniques used by both personal investors and money managers. The authors integrate a consistent f…
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, f…
We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations' promo…
An Introduction to the Philosophy of Religion provides a broad overview of the topics which are at the forefront of discussion in contemporary philosophy of religion. Prominent views and arguments from both historical and contemporary authors are discussed and analyzed. The book treats all of the central topics in the field, including the coherence of the divine attributes, theistic and atheist…
A major reference grammar offering comprehensive coverage of spoken and written English based on real everyday usage. With its clear, two part structure, this is a user-friendly book from the world's leading English grammar publisher. The accompanying CD-ROM (Windows only) makes Cambridge Grammar of English even more accessible with: • The whole book in handy, searchable format. • Audio rec…
These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. Proven rules for encouraging teamwork, from forging a common goal and clarifying individual responsibilities to inviting positive conflict.
Design Feature-Rich PL/SQL Applications Deliver dynamic, client/server PL/SQL applications with expert guidance from an Oracle programming professional. With full coverage of the latest features and tools, Oracle Database 11g PL/SQL Programming lays out each topic alongside detailed explanations, cut-and-paste syntax examples, and real-world case studies. Access and modify database information,…
For courses in introductory statistics. The Art and Science of Learning from Data Statistics: The Art and Science of Learning from Data, Fourth Edition, takes a conceptual approach, helping students understand what statistics is about and learning the right questions to ask when analyzing data, rather than just memorizing procedures. This book takes the ideas that have turned statistics into a …
Winner of the Shingo Prize for Research and Professional Publication, 2009 The international bestseller The Toyota Way explained the company's success by introducing a revolutionary 4P model for organizational excellence-Philosophy, People, Process, and Problem Solving. Now, in Toyota Culture, preeminent Toyota authorities Jeffrey Liker and Michael Hoseus reveal how Toyota selects, develops, an…
Indeks, Terdapat 2 kopi
Helps readers learn how to recognize and understand the critical factors and circumstances that determine the outcome of audits. This book provides information about the true nature of the work environment and work roles of independent auditors.
Problem solving is one of the key skills that every manager should possess. Good problem solvers are more able to adapt to rapid change and are generally the high achievers. How to be a Better Problem Solver will cut the time it takes to find the best solutions. By dealing with problems more effectively, you will not only gain more satisfaction from your job, but also greatly impress your colle…
A guide on how to talk to the media and generate effective press coverage provides lighthearted case studies that illustrate key processes for building strategic and cost-effective press relationships.