Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author="Sheehan, Brian"

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Loveworks : how the world's top marketers make emotional connections to win i…

In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, pe…

Edition: -
ISBN/ISSN: 9781576877319
Collation: 192 p. ; 24 cm.
Series Title: -
Call Number: 658.8 She l

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