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Collaborative ethnography in business environments
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues …
- Edition
- -
- ISBN/ISSN
- 9781138691544
- Collation
- XI, 138 p. ; 23,5 cm.
- Series Title
- -
- Call Number
- 302.35 Mcc c
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