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Social marketing and social change : strategies and tools for health, well-be…
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-cen…
- Edition
- -
- ISBN/ISSN
- 9780470936849
- Collation
- xxiii, 564 p. ; 24 cm.
- Series Title
- -
- Call Number
- 362.10688 Lef s
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