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Gastronomy, tourism and the media
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage. It proposes that these processes are interconnected with film, television, print and…
- Edition
- -
- ISBN/ISSN
- 9781845415730
- Collation
- 242 p. ; 25 cm.
- Series Title
- -
- Call Number
- 641.013 Fro g
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