Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author="Kolster, Thomas"

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Goodvertising : creative advertising that cares

Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic …

Edition: -
ISBN/ISSN: 9780500516263
Collation: 256 p. ; 30 cm.
Series Title: -
Call Number: 659.1 Kol g

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