Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author="Hiskins, Colin"

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Media economics : applying economics to new and traditional media

"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and…

Edition: -
ISBN/ISSN: 9780761930969
Collation: 356 p ; 24 cm
Series Title: -
Call Number: 338.4730223 His m

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