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Strategic communication theory and practice : the cocreational model
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory a…
- Edition
- First edition, 2018
- ISBN/ISSN
- 9780470674581
- Collation
- xx, 234 p.
- Series Title
- -
- Call Number
- 302.2 Bot s
Public relations theory II
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars …
- Edition
- -
- ISBN/ISSN
- 9780805833843
- Collation
- 528 p.
- Series Title
- -
- Call Number
- 659.2 Bot p
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