This book encompasses the foundational aspects of strategic leadership, leader communication as a catalyst for change management, managing strategy in dynamic markets, the strategic design process, organizing strategic leaders, functions and roles of strategic leadership within organizations, stages of building organizational culture, skills requisite for a strategic leader, characteristics of …
Buku ini menjelaskan strategi dan taktik pemasaran di era produksi pun mengalami pergeseran, dari kemampuan berproduksi menjadi kemampuan menciptakan imaji kebutuhan untuk melakukan konsumsi. Hibah Daniel Susilo
Fakultas ilmu komunikasi program studi public relations
Fakultas ilmu komunikasi program studi ilmu komunikasi