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Found 3 from your keywords: author="Albarran, Alan B"
cover
Management of electronic and digital media
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Albarran, Alan B.

Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects …

Edition
-
ISBN/ISSN
9781305077560
Collation
-
Series Title
-
Call Number
384.068 Alb m
cover
Handbook of Media Management and Economics
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Albarran, Alan B

This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.

Edition
-
ISBN/ISSN
080585004x
Collation
750 p.
Series Title
-
Call Number
302.23 Alb h
cover
Media management and economics research in a transmedia environment : papers …
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Albarran, Alan B

First Published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

Edition
-
ISBN/ISSN
9781138925588
Collation
273 p.
Series Title
-
Call Number
302.23 Alb m