A key component of data science is statistics and machine learning, but only a small proportion of data scientists are actually trained as statisticians. This concise guide illustrates how to apply statistical concepts essential to data science, with advice on how to avoid their misuse. Many courses and books teach basic statistics, but rarely from a data science perspective. And while many dat…
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used toda…
Philosophy of Communication Ethics is a unique and timely volume that creatively examines communication ethics, philosophy of communication, and the 'Other.'
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone invo…
Introduction: introducing the complexities of developments in digital journalism studies / Scott A. Eldridge II & Bob Franklin -- Law defining journalists: who's who in the age of digital media? / Jane Johnston & Anne Wallace -- Studying role conceptions in the digital age: A critical appraisal / Folker Hanusch & Sandra Banjac -- Who am I? perceptions of digital journalists' professional identi…
This book presents a wide range of studies which have engaged with the field of lifestyle journalism in order to outline the various political, economic, social and cultural tensions within it. It was originally published as a special issue of Journalism Practice.
This book presents an accessible introduction to data-driven storytelling. Resulting from unique discussions between data visualization researchers and data journalists, it offers an integrated definition of the topic, presents vivid examples and patterns for data storytelling, and calls out key challenges and new opportunities for researchers and practitioners.
Disrupting Journalism Ethics sets out to disrupt and change how we think about journalism and its ethics. The book contends that long-established ways of thinking, which have come down to us from the history of journalism, need radical conceptual reform, with alternate conceptions of the role of journalism and fresh principles to evaluate practice. Through a series of disruptions, the book unde…
The development of digital media has delivered innovations and prompted tectonic shifts in all aspects of journalism. The collapse of the 'advertising model' and the impact of the continuing global recession have created economic difficulties for legacy media, started a search for new business strategies, and triggered concerns about the very future of journalism. This book is essential reading…
The Truthful Art is an introduction to data reasoning and statistical and cartographical representation written for anyone who wishes to communicate effectively, including journalists, graphic designers, scientists, and business professionals. A follow-up to The Functional Art, it goes into the specifics of how to design appealing, credible, and informative infographics and data visualizations.…