A key component of data science is statistics and machine learning, but only a small proportion of data scientists are actually trained as statisticians. This concise guide illustrates how to apply statistical concepts essential to data science, with advice on how to avoid their misuse. Many courses and books teach basic statistics, but rarely from a data science perspective. And while many dat…
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used toda…
Philosophy of Communication Ethics is a unique and timely volume that creatively examines communication ethics, philosophy of communication, and the 'Other.'
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone invo…
Introduction: introducing the complexities of developments in digital journalism studies / Scott A. Eldridge II & Bob Franklin -- Law defining journalists: who's who in the age of digital media? / Jane Johnston & Anne Wallace -- Studying role conceptions in the digital age: A critical appraisal / Folker Hanusch & Sandra Banjac -- Who am I? perceptions of digital journalists' professional identi…