Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It's not about social media. Or new (or old) media. It's about r…
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engi…
本书收录了“平面设计在中国07展”的获奖作品,包括全场大奖、金奖、SGDA会员奖、成人组作品、主题海报类、书刊类、标志类、识别系统类、社会文化海报类等内容。
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebo…
This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social…
Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize it * *The first book about social media written by a business executive for executives. *Connects the dots between program development, integration, management, and business impact. *Clearly explains how to effectively integrate Social Media into long-term business programs, short-term …
On pluralism, democracy, and religious tolerance in Indonesia; collection of articles.
"""Alternatif yang ditawarkan oleh buku ini ialah demokrasi yang tidak mengidentikkan diri dengan ""mufakat bulat"", melainkan dengan usaha bersatu yang tetap merasa nyaman dengan """"ketidakmufakatan"", meskipun dengan mengupayakan sesedikit mungkin keterpaksaan dan ketidakadilan. Alternatif ini patut dijadikan penanda demokrasi pada era reformasi. Prof. Dr. Alois A. Nugroho, Guru Besar Filsaf…
On democracy and political conditions in Indonesia; collected articles.
Concise lessons in design, drawing, the creative process, and presentation, from the basics of “How to Draw a Line” to the complexities of color theory. This is a book that students of architecture will want to keep in the studio and in their backpacks. It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language things that tend to …
Sinopsis Buku Your dream. My dream. Our future. Dengan semangat tersebut, Campaign Indonesia mengumpulkan ratusan foto dengan tema "Impian Indonesia" dan menyusunnya menjadi sebuah buku.
Analysis on thoughts of Hannah Arendt, a German philosopher concerning freedom in politics.
From 20th Century Fox Animation and Blue Sky Studios, the creators of Ice Age and Rio, Epic tells the story of an ongoing battle deep in the forest between the forces of good and the forces of evil. When a teenage girl finds herself magically transported into this secret universe, she must band together with a rag-tag team of fun and whimsical characters in order to save their world -- and ours…
What do you get when you cross a snail with the Indianapolis 500? If you’re DreamWorks Animation, then the result is Turbo, an uplifting—and gear-shifting—story about the ultimate underdog, delivered with the digital mastery, storytelling skill, and spellbinding imagery we’ve come to expect from the studio behind the Shrek and Madagascar. Packed with breathtaking images that showcase th…
Whether you want to become a professional or just make your own animated movies and games. This book will show you all of the methods used in a studio environment for specifically doing 3D Character Animation. This is a step-by-step guide for learning Maya, animation tools, how to get into the industry, demo reel, interview process, body animation, facial animation, and how to get a job in anim…
Whether a novice curious about the cartoon production process, a visual arts student who has not yet experienced that big break, or a seasoned professional looking for valuable insight, Animation Development is the go-to guide for creating the perfect pitch. David Levy has been through every aspect of the pitching process--preparation, hope, rejection, success--and now he wraps up his valuable …