The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, …
The book reveals how the editor like a magician manipulates his audience by using sleight of hand and seduces them by anticipating their needs and desires. Only then can he create those invisible cuts that grab them and keep them on the edge of their seats. Part One lays out the rules, strategies and techniques as well as the evolution of editing in movie history. Part Two shows the actual work…
With a foreword by Norman Denzin Communication and the history of technology have invariably been examined in terms of artefacts and people. Gary Krug argues that communication technology must be studied as an integral part of culture and lived-experience. Rather than stand in awe of the apparent explosion of new technologies, this book links key moments and developments in communication techno…
Discover how to create professional-quality digital videos--faster than you can say "lights, camera, action" Digital video cameras are everywhere--even on our phones! But cameras don't make great movies; filmmakers do. Written by a seasoned pro with 40 years of teaching experience, Digital Filmmaking for Beginners is your fully illustrated introduction to all technical aspects of digital filmma…
How Linux Works describes the inside of the Linux system for systems administrators, whether they maintain an extensive network in the office or one Linux box at home. After a guided tour of filesystems, the boot sequence, system management basics, and networking, author Brian Ward delves into topics such as development tools, custom kernels, and buying hardware. With a mixture of background th…
Buku ini berusaha menjelaskan tentang akibat dari meletusnya peristiwa 15 Januari 1974 (Malari) yang mengakibatkan beberapa surat kabar dibredel. Koran Indonesia Raya adalah salah satu korbannya. Koran yang dikenal kritis, antikorupsi, anti penyelewengan, dan memperjuangkan aspirasi masyarakat bawah. Sekarang, Indonesia Raya mungkin tinggal legenda. Tapi, kemunculannya di masa silam menjadi sak…
In this actor's guidebook, an accomplished acting coach shares her lifetime of techniques and tricks of the trade. Includes contact information, Web sites, and valuable phone numbers. 40+ full-color photos.
Praise for Practical Negotiating: Tools, Tactics & Techniques "Practical Negotiating is an innovative, resourceful, and-as its name implies-practical guide to the art and science of negotiating. Unlike many books on negotiating, which are filled with theories and anecdotes, this one is rich with examples, tactics, and tips, which makes it the indispensable book when you are going into any negot…
(Limelight). "At last, an in-depth book about the casting process that tells actors what it is like to be on the other side of the desk, and a must read for the aspiring casting director!" Marilyn Henry, coauthor, How to Be a Working Actor
Role of Pertamina in Indonesian petroleum and gas industry.
Top executives routinely state that employees are the most important factor in their company's success-but is the value of human productivity actually improving or just maintaining? This book emphasizes ways to improve a company's human assets, rather than simply managing them well. The process features four dimensions: effective executive teams, leaders who deliver results, beating competitors…
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