According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
Theory and practice of Indonesian political system.
Legal aspects of leasing services in Indonesia.
Corporate Finance: An Introduction presents core principles of corporate finance within a unique organizational structure that builds from perfect to imperfect markets. This unifying perspective and an example-driven presentation develop students' understanding by building from simple to complex and from concrete to theoretical.
Buku ini memberikan gambaran praktis bagi para pemula dan awam internet untuk dapat memulai berjualan online dengan menggunakan layanan portal jual-beli gratis dan siap pakai yang tersedia secara local. Dalam buku ini mengajarkan tentang proses dan langkah-langkah untuk dapat berjualan online tanpa mengeluarkan modal melalui layanan perdagangan online/mall virtual tokopedia.com, dinomarket.com …
“Pengaruh globalisasi dalam kebijakan perdagangan tentu tidak bisa kita hindari. Kita tidak bisa menutup diri dari globalisasi. Investasi dan aliran produk luar negeri tidak mungkin kita hindari. Tapi yang paling penting, kita harus berani melindungi pasar dalam negeri dari serbuan produk impor. Tulisan akademisi dan pelaku industri dalam buku ini memaparkan secara gamblang kebutuhan tersebut…
Directed by Jorge Gutierrez (Mad, 2010, Warner Bros.) and produced by Guillermo Del Toro (Pan's Labyrinth, 2006, Estudios Picasso), The Book of Life is set to become one of the most popular animated movies of 2014. This comprehensive collection of artwork, production notes and never-before-seen sketches is an unbeatable companion to the film, and an inspirational guide for aspiring filmmakers.
LAIKA, the studio behind the hit films Coraline and ParaNorman, introduces audiences to a new breed of family: the Boxtrolls, a community of quirky, mischievous creatures who have lovingly raised an orphaned human boy named Eggs in the amazing cavernous home they've built beneath the streets of Cheesebridge. When the town's villain, Archibald Snatcher, comes up with a plot to get rid of the Box…
These days, the fundamentals of advertising that truly build great brands are overlooked. However, this is a short, fun-to-read and practical book to redress the balance. Each of the 52 ideas relate to day-to-day problems, with real examples, then provides an innovative, sometimes blunt, solution. Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the must-have re…
Blog, weblog, logbook these are words of our time. Although blogs have existed since the end of the 1990s, they flourished only in recent years. Weblogs gained its popularity as a medium to tell stories and develop thoughts through dialogue. With advancements in internet technology, creating and publishing a blog is as simple as it is to check your emails. What makes the difference is, therefor…
On motion picture industry in Indonesia.
"An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting." - Paul Lewis, The Guardian "As the news business transforms, Online Journalism is a fantastic new resource for both students and le…