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Introduction to information systems : essentials for the internetworked E-bus…
This book provides an introduction to information systems.
- Edition
- Sixteenth Edition
- ISBN/ISSN
- 9789814599801
- Collation
- xxxii, 732 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.4038 Obr i
Information systems for managers : texts and cases. Second Edition
The two versions of Piccoli: a second edition of IS for Managers: Text and Cases and a first edition of a text only version, titled Essentials of IS for Managers offer an engaging, non-academic style and actionable frameworks to help readers develop value added IT-dependent strategic initiatives. The version with cases offers an "all in one" book for those who don't want to choose their own cas…
- Edition
- Second Edition
- ISBN/ISSN
- 9781118057612
- Collation
- xxi, 538 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.4038011 Pic i
Human + machine : reimagining work in the age of AI
Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results
- Edition
- -
- ISBN/ISSN
- 9781633693869
- Collation
- vi, 249 p. ; 25 cm.
- Series Title
- -
- Call Number
- 331.256 Dau h
Online Brand Communities : Using the Social Web for Branding and Marketing.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of on…
- Edition
- -
- ISBN/ISSN
- 9783319248240
- Collation
- 253 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.8 Mar o
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