Effective writing skills for public relations. Fourth Edition

A solid grounding in the writing requirements of the PR business. The book covers a lot of ground in a complex but rewarding subject.

Corporate communications : a 21st Century primer

This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.

Developing the public relations campaign : a team-based approach. Second Edition

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that ac…

Developing the public relations campaign : a team-based approach. Third Edition

A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students thr…

Corporate communication. Sixth Edition

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…

The public relations handbook. Sixth Edition

This book provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Bibliography : page 361-408. Index : page 409-423

The art of public speaking. Twelfth International Edition

Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations and thorough coverage. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than six million students and instructors. -- Product Description.

New media and public relations. Second Edition

The second edition of New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control …

Public relations cases. Ninth Edition

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studi…

Public relations cases. Eighth Edition

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide…

Public relation & Crisis Management : Pendekatan Critical Public Relations Et…

Buku ini merupakan referensi untuk kajian Ilmu Public Relations yang menawarkan solusi penerapan pendekatan kritis bagi pemecahan permasalahan Public relations, antara lain melalui riset. Dalam proses Public relations, riset memungkinkan praktisi Public relations menjalankan tugasnya secara efektif, antara lain karena riset dilakukan sebagai dasar membuat perencanaan program. Praktisi Public re…

Manajemen public relations: strategi menjadi humas profesional

Buku ini mencoba menghadirkan uraian seimbang antara humas organisasi nonbisnis dan humas organisasi bisnis. *** Persembahan penerbit Kencana (Prenadamedia Group)

Strategic Planning For Public Relations. Third Edition

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice …

Introduction to public relations

Edition

-

ISBN/ISSN

9786028969017

Collation

191 p.

Series Title

-

Call Number

659.2 Pri i

The practice of public relations. Tenth Edition

This text uses a hands-on approach that prompts students to think critically about public relations. It prepares students to deal with a full range of situations - and to arrive at effective ethical solutions.

Public relations as relationship management : a relational approach to the st…

Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.

Strategic planning for public relations. Fourth Edition

This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

The public relations handbook. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780415598149

Collation

487 p. ; 25 cm.

Series Title

-

Call Number

659.2 The t

New media and public relations. Third Edition

The latest edition of this book offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments.

Mastering Public Relations. Second Edition

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.