Subtitle on cover: Strategies for reaching the new hybrid consumer
Pengganti buku Social media marketing 2nd ed. (17/01093)
This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. Bibliography : page 285-294. Index : page 295-300
This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447
Indeks
Buku ini berfokus pada pengalaman imersif yang menggabungkan dunia fisik dan digital, menciptakan interaksi yang lebih mendalam dan bermakna bagi konsumen. Bibliografi : halaman 314-318.