B2B brand management

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B2B brand management

Statement of Responsibility

Author(s)

Kotler, Philip - Personal Name

Grade (for Thesis)

Edition

Call Number

658.827 Kot b

ISBN/ISSN

9783642064708

Subject(s)

MARKETING
Brand name products
Industrial management

Classification

658.827

Series Title

GMD

Text

Language

English

Publisher

Springer

Publishing Year

2010

Publishing Place

Germany

Collation

351 p.

Specific Detail Info

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