SELECT biblio.biblio_id, biblio.title, biblio.image, biblio.isbn_issn,
biblio.publish_year, pbl.publisher_name AS `publisher`, pplc.place_name AS `publish_place`, biblio.labels, biblio.input_date FROM biblio LEFT JOIN mst_publisher AS pbl ON biblio.publisher_id=pbl.publisher_id LEFT JOIN mst_place AS pplc ON biblio.publish_place_id=pplc.place_id WHERE opac_hide=0 AND (biblio.biblio_id IN (SELECT bt.biblio_id FROM biblio_topic AS bt LEFT JOIN mst_topic AS t ON bt.topic_id=t.topic_id WHERE topic LIKE '%TARGET MARKETING%')) ORDER BY biblio.publish_year DESC, biblio.title ASC LIMIT 0, 20
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Brand activation :
implementing the real drivers of sales and profit
Brown, Graham
Additional Author
McKay, Alex
Primary Author
mixed material
9780994429308
Fremantle
Vivid Publishing
2015
brand_activation.jpg.jpg
Business essentials for strategic communicators :
creating shared value for the organization and its stakeholders
Ragas, Matthew W.
Primary Author
Culp, Ron
Primary Author
mixed material
9781349481880
New York
Palgrave Macmillan
2014
100215243762381b08e94f91.20382672.jpg
Global marketing and advertising :
understanding cultural paradoxes. Fourth Edition
Mooij, Marieke K. de
Primary Author
mixed material
9781452257174
California
SAGE Publications
2014
51HmkayIuvL._SX348_BO1%2C204%2C203%2C200_.jpg.jpg
The Retargeting playbook :
how to turn web-window shoppers into customers
Berke, Adam
Primary Author
Vaccarello, Lauren
Primary Author
Fulton, Gregory
Primary Author
mixed material
9781118832646
Hoboken
John Wiley
2014
the_retargeting.jpg.jpg
Marketing to millennials :
reach the largest and most influential generation of consumers ever
Fromm, Jeff
Primary Author
Garton, Christie
Additional Author
mixed material
9780814433225
New York
AMACOM/ American Management Association
2013
9780814433225-us.jpg.jpg