<div style='display:none;'> SELECT biblio.biblio_id, biblio.title, biblio.image, biblio.isbn_issn,
              biblio.publish_year, pbl.publisher_name AS `publisher`, pplc.place_name AS `publish_place`, biblio.labels, biblio.input_date FROM biblio  LEFT JOIN mst_publisher AS pbl ON biblio.publisher_id=pbl.publisher_id  LEFT JOIN mst_place AS pplc ON biblio.publish_place_id=pplc.place_id  WHERE opac_hide=0 AND (biblio.biblio_id IN (SELECT bt.biblio_id FROM biblio_topic AS bt LEFT JOIN mst_topic AS t ON bt.topic_id=t.topic_id WHERE topic LIKE '%Advertising campaigns%'))  ORDER BY biblio.publish_year DESC, biblio.title ASC LIMIT 0, 20 </div><?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<slims:resultInfo>
<slims:modsResultNum>10</slims:modsResultNum>
<slims:modsResultPage>1</slims:modsResultPage>
<slims:modsResultShowed>20</slims:modsResultShowed>
</slims:resultInfo>
<mods version="3.3" ID="23100">
<titleInfo>
<title>Advertising by design :</title>
<subTitle>generating and designing creative ideas across media. Fourth Edition</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Landa, Robin</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781119691495</identifier>
<originInfo>
<place><placeTerm type="text">Hoboken, New Jersey</placeTerm></place>
<publisher>John Wiley &#38; Sons,Ltd</publisher>
<dateIssued>2022</dateIssued>
</originInfo>
<slims:image>143886045262563887515c12.80692206.jpg</slims:image>
</mods>
<mods version="3.3" ID="15000">
<titleInfo>
<title>Advertising campaign design:</title>
<subTitle>just the essentials</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Blakeman, Robyn, 1958–</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780765625533</identifier>
<originInfo>
<place><placeTerm type="text">New York</placeTerm></place>
<publisher>Routledge</publisher>
<dateIssued>2015</dateIssued>
</originInfo>
<slims:image>9780765625533-us.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="21886">
<titleInfo>
<title>Brand mascots :</title>
<subTitle>and other marketing animals</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Brown, Stephen</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Ponsonby-McCabe, Sharon</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781138825079</identifier>
<originInfo>
<place><placeTerm type="text">London</placeTerm></place>
<publisher>Routledge</publisher>
<dateIssued>2014</dateIssued>
</originInfo>
<slims:image>9781138825079.gif.gif</slims:image>
</mods>
<mods version="3.3" ID="20766">
<titleInfo>
<title>The practical pocket guide to account planning</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Kocek, Chris</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780989284905</identifier>
<originInfo>
<place><placeTerm type="text">United States of America</placeTerm></place>
<publisher>Yellow Bird Press</publisher>
<dateIssued>2013</dateIssued>
</originInfo>
<slims:image>hnkdsfhjfejhbfdjhbfhbj.gif.gif</slims:image>
</mods>
<mods version="3.3" ID="20930">
<titleInfo>
<title>Guerrilla advertising 2 :</title>
<subTitle>more unconventional brand communication</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Lucas, Gavin</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781856697477</identifier>
<originInfo>
<place><placeTerm type="text">London</placeTerm></place>
<publisher>Laurence King</publisher>
<dateIssued>2011</dateIssued>
</originInfo>
<slims:image>aaasfsfdgdgdfaws.gif.gif</slims:image>
</mods>
<mods version="3.3" ID="20861">
<titleInfo>
<title>Advertising next :</title>
<subTitle>150 winning campaigns for the new communications age</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Himpe, Tom</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780811865395</identifier>
<originInfo>
<place><placeTerm type="text">San Francisco</placeTerm></place>
<publisher>Chronicle Books</publisher>
<dateIssued>2009</dateIssued>
</originInfo>
<slims:image>qwefgfghrh.gif.gif</slims:image>
</mods>
<mods version="3.3" ID="20565">
<titleInfo>
<title>Creative advertising :</title>
<subTitle>ideas and techniques from the world's best campaigns. New Edition</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Pricken, Mario</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780500287330</identifier>
<originInfo>
<place><placeTerm type="text">London</placeTerm></place>
<publisher>Thames &#38; Hudson</publisher>
<dateIssued>2008</dateIssued>
</originInfo>
<slims:image>%2B-%2B4440938956_70.gif.gif</slims:image>
</mods>
<mods version="3.3" ID="18190">
<titleInfo>
<title>The advertising concept book :</title>
<subTitle>think now, design later : a complete guide to creative ideas, strategies and campaigns. Third Edition.</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Barry, Pete</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780500292679</identifier>
<originInfo>
<place><placeTerm type="text">New York</placeTerm></place>
<publisher>Thames &#38; Hudson</publisher>
<dateIssued>2008</dateIssued>
</originInfo>
<slims:image>%2B-%2B817486636_140.gif.gif</slims:image>
</mods>
<mods version="3.3" ID="22783">
<titleInfo>
<title>Absolut sequel</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Lewis, Richard W</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780794603311</identifier>
<originInfo>
<place><placeTerm type="text">Singapore</placeTerm></place>
<publisher>Periplus</publisher>
<dateIssued>2005</dateIssued>
</originInfo>
<slims:image>74748441861f0a1cb563b75.64006928.jpg</slims:image>
</mods>
<mods version="3.3" ID="20645">
<titleInfo>
<title>Truth, lies, and advertising :</title>
<subTitle>the art of account planning</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Steel, Jon</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780471189626</identifier>
<originInfo>
<place><placeTerm type="text">New York</placeTerm></place>
<publisher>Wiley</publisher>
<dateIssued>1998</dateIssued>
</originInfo>
<slims:image>%2B-%2B060605883_70.gif.gif</slims:image>
</mods>
</modsCollection>