<div style='display:none;'> SELECT biblio.biblio_id, biblio.title, biblio.image, biblio.isbn_issn,
              biblio.publish_year, pbl.publisher_name AS `publisher`, pplc.place_name AS `publish_place`, biblio.labels, biblio.input_date FROM biblio  LEFT JOIN mst_publisher AS pbl ON biblio.publisher_id=pbl.publisher_id  LEFT JOIN mst_place AS pplc ON biblio.publish_place_id=pplc.place_id  WHERE opac_hide=0 AND (biblio.biblio_id IN (SELECT bt.biblio_id FROM biblio_topic AS bt LEFT JOIN mst_topic AS t ON bt.topic_id=t.topic_id WHERE topic LIKE '%ADVERTISING%'))  ORDER BY biblio.publish_year DESC, biblio.title ASC LIMIT 0, 20 </div><?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<slims:resultInfo>
<slims:modsResultNum>170</slims:modsResultNum>
<slims:modsResultPage>1</slims:modsResultPage>
<slims:modsResultShowed>20</slims:modsResultShowed>
</slims:resultInfo>
<mods version="3.3" ID="1007495">
<titleInfo>
<title>Principles of strategic communication. Second Edition</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Holtzhausen, Derina Rhoda</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Fullerton, Jami A., 1963-</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Lewis, Bobbi Kay, 1970-</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781032626284</identifier>
<originInfo>
<place><placeTerm type="text">New York, NY</placeTerm></place>
<publisher>Routledge</publisher>
<dateIssued>2026</dateIssued>
</originInfo>
<slims:image>6549247469e9c6fd178762.07415526.jpg</slims:image>
</mods>
<mods version="3.3" ID="1006963">
<titleInfo>
<title>Influencer marketing :</title>
<subTitle>building brand communities and engagement. Second Edition</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Yesiloglu, Sevil</namePart>
<role><roleTerm type="text">Editor</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Costello, Joyce</namePart>
<role><roleTerm type="text">Editor</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781032562223</identifier>
<originInfo>
<place><placeTerm type="text">Abingdon, Oxon</placeTerm></place>
<publisher>Routledge</publisher>
<dateIssued>2025</dateIssued>
</originInfo>
<slims:image>1230237855693931c3ed5ad5.45974230.jpg</slims:image>
</mods>
<mods version="3.3" ID="1004009">
<titleInfo>
<title>Social media strategy :</title>
<subTitle>marketing, advertising, and public relations in the consumer revolution. Fourth Edition</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Quesenberry, Keith A.</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781538167090</identifier>
<originInfo>
<place><placeTerm type="text">Lanham</placeTerm></place>
<publisher>Rowman &#38; Littlefield</publisher>
<dateIssued>2025</dateIssued>
</originInfo>
<slims:image>687009039674544436e4467.47692336.jpg</slims:image>
</mods>
<mods version="3.3" ID="1003524">
<titleInfo>
<title>Advertising and promotion :</title>
<subTitle>an integrated marketing communications perspective. Thirteenth Edition</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Belch, George E.</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Belch, Michael A.</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781266090608</identifier>
<originInfo>
<place><placeTerm type="text">New York</placeTerm></place>
<publisher>McGraw Hill</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>35188688266dfa7d857f7c1.46295738.jpeg</slims:image>
</mods>
<mods version="3.3" ID="1004715">
<titleInfo>
<title>Contemporary advertising and integrated marketing communications. Seventeenth Edition</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Weigold, Michael F.</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Arens, William F.</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781266128882</identifier>
<originInfo>
<place><placeTerm type="text">New York</placeTerm></place>
<publisher>McGraw Hill</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>121800248867bfc61eb17333.34270040.jpg</slims:image>
</mods>
<mods version="3.3" ID="1003546">
<titleInfo>
<title>Designing brand identity :</title>
<subTitle>a comprehensive guide to the world of brands and branding. Sixth edition</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Wheeler, Alina</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Meyerson,  Rob</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781119984818</identifier>
<originInfo>
<place><placeTerm type="text">New Jersey</placeTerm></place>
<publisher>John Wiley &#38; Sons,Ltd</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>166516192266e008705d6cc0.83383423.jpg</slims:image>
</mods>
<mods version="3.3" ID="1004018">
<titleInfo>
<title>Integrated advertising, promotion, and marketing :</title>
<subTitle>communicating in a digital world</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Mishra, Anubhav</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Tata, Sai Vijay</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781032603100</identifier>
<originInfo>
<place><placeTerm type="text">London</placeTerm></place>
<publisher>Routledge</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>12944095146745787b935d63.82651680.jpg</slims:image>
</mods>
<mods version="3.3" ID="1006300">
<titleInfo>
<title>Social Media Marketing. Fifth Edition</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Tuten, Tracy L., 1967-</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781529623819</identifier>
<originInfo>
<place><placeTerm type="text">Los Angeles</placeTerm></place>
<publisher>SAGE</publisher>
<dateIssued>2024</dateIssued>
</originInfo>
<slims:image>12312721689565f531c1e0.83467695.jpg</slims:image>
</mods>
<mods version="3.3" ID="1003899">
<titleInfo>
<title>Marketing communications. Fourth Edition</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Egan, John</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781529781212</identifier>
<originInfo>
<place><placeTerm type="text">Los Angeles</placeTerm></place>
<publisher>SAGE</publisher>
<dateIssued>2023</dateIssued>
</originInfo>
<slims:image>11545225556731961ce234d7.98450138.jpg</slims:image>
</mods>
<mods version="3.3" ID="1003164">
<titleInfo>
<title>Mascot:</title>
<subTitle>Mascots in Contemporary Graphic Design</subTitle>
</titleInfo>
<name type="corporate" authority="">
<namePart>Counter-Print</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781915392046</identifier>
<originInfo>
<place><placeTerm type="text">United Kingdom</placeTerm></place>
<publisher>Thames &#38; Hudson</publisher>
<dateIssued>2023</dateIssued>
</originInfo>
<slims:image>62478894666263164f34854.56980636.jpg</slims:image>
</mods>
<mods version="3.3" ID="23100">
<titleInfo>
<title>Advertising by design :</title>
<subTitle>generating and designing creative ideas across media. Fourth Edition</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Landa, Robin</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781119691495</identifier>
<originInfo>
<place><placeTerm type="text">Hoboken, New Jersey</placeTerm></place>
<publisher>John Wiley &#38; Sons,Ltd</publisher>
<dateIssued>2022</dateIssued>
</originInfo>
<slims:image>143886045262563887515c12.80692206.jpg</slims:image>
</mods>
<mods version="3.3" ID="1003591">
<titleInfo>
<title>Advertising management in a digital environment :</title>
<subTitle>text and cases</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Kelley, Larry D.</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Sheehan, Kim Bartel</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780367620745</identifier>
<originInfo>
<place><placeTerm type="text">Abingdon</placeTerm></place>
<publisher>Routledge</publisher>
<dateIssued>2022</dateIssued>
</originInfo>
<slims:image>61814499866fba7e3c94012.77180882.jpg</slims:image>
</mods>
<mods version="3.3" ID="1005716">
<titleInfo>
<title>Copywriting :</title>
<subTitle>successful writing for design, advertising and marketing. Third edition</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Lingwood, Gyles</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Shaw, Mark, 1965-</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781529420241</identifier>
<originInfo>
<place><placeTerm type="text">London</placeTerm></place>
<publisher>Laurence King Publishing</publisher>
<dateIssued>2022</dateIssued>
</originInfo>
<slims:image>1169804531685a60caddd3c4.37019184.jpg</slims:image>
</mods>
<mods version="3.3" ID="23486">
<titleInfo>
<title>Integrated marketing communication :</title>
<subTitle>advertising and promotion in a digital world. Second Edition</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Juska, Jerome M.</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780367436230</identifier>
<originInfo>
<place><placeTerm type="text">New York</placeTerm></place>
<publisher>Routledge</publisher>
<dateIssued>2022</dateIssued>
</originInfo>
<slims:image>11601454526285d844356df1.07460530.jpg</slims:image>
</mods>
<mods version="3.3" ID="1003120">
<titleInfo>
<title>Copywriting 101 - What Was That Number Again? Crimes Against Advertising, and How to Prevent Them</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Hedley, Neil</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780987857538</identifier>
<originInfo>
<place><placeTerm type="text">La Vergne</placeTerm></place>
<publisher>KNOPP Studios Ltd</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>37855313365e03e76529672.11185118.jpg</slims:image>
</mods>
<mods version="3.3" ID="1000102">
<titleInfo>
<title>Creative Brief Blueprint</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Mctigue, Kevin</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Rucker, Derek</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781098390457</identifier>
<originInfo>
<place><placeTerm type="text">Portland, Oregon</placeTerm></place>
<publisher>BookBaby</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>24642146562ba8102f1d3d7.15318294.jpg</slims:image>
</mods>
<mods version="3.3" ID="22930">
<titleInfo>
<title>Principles of strategic communication</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Holtzhausen, Derina Rhoda</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Fullerton, Jami A., 1963-</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Lewis, Bobbi Kay, 1970-</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Shipka, Danny</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9780367426316</identifier>
<originInfo>
<place><placeTerm type="text">New York</placeTerm></place>
<publisher>Routledge</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>104831306862381a3a7224d9.10290743.jpg</slims:image>
</mods>
<mods version="3.3" ID="1000115">
<titleInfo>
<title>Social media marketing. Fourth Edition</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Tuten, Tracy L</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781529731989</identifier>
<originInfo>
<place><placeTerm type="text">London</placeTerm></place>
<publisher>SAGE Publications</publisher>
<dateIssued>2021</dateIssued>
</originInfo>
<slims:image>175624932262bbf37dae1cb2.49736347.jpg</slims:image>
</mods>
<mods version="3.3" ID="22916">
<titleInfo>
<title>Join or die:</title>
<subTitle>digital advertising in the age of automation</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Gilbert, Patrick</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781632217684</identifier>
<originInfo>
<place><placeTerm type="text">Florida</placeTerm></place>
<publisher>Mill City Press Inc</publisher>
<dateIssued>2020</dateIssued>
</originInfo>
<slims:image>18369145436232fa1643a3b0.01476473.jpg</slims:image>
</mods>
<mods version="3.3" ID="1000112">
<titleInfo>
<title>Marketing communications. Third Edition</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Egan, John</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9781526446893</identifier>
<originInfo>
<place><placeTerm type="text">California</placeTerm></place>
<publisher>Sage Publications Ltd</publisher>
<dateIssued>2020</dateIssued>
</originInfo>
<slims:image>79730043362bbd62d8b4291.01960896.jpg</slims:image>
</mods>
</modsCollection>