APA Style

Boone, L, E., Kurtz, D, L. (2010). Principles of Contemporary Marketing. Fourteenth International Edition (Fourteenth International Edition). New Zealand: Pearson.

MLA Style

Boone, Louis, E.., Kurtz, David, L.. "Principles of Contemporary Marketing. Fourteenth International Edition". Fourteenth International Edition New Zealand: Pearson, 2010. Text.