APA Style
Siegel, E. (2013).
Predictive analytics : The power to predict who will click, buy, lie, or die .
Hoboken, New Jersey:
Wiley.
MLA Style
Siegel, Eric.
"Predictive analytics : The power to predict who will click, buy, lie, or die".
Hoboken, New Jersey:
Wiley,
2013.
Text.