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<title>PR strategy and application :</title>
<subTitle>managing influence</subTitle>
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<name type="Personal Name" authority="">
<namePart>Holladay, Sherry J.</namePart>
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<name type="Personal Name" authority="American university ">
<namePart>Coombs, W. Timothy, 1960-</namePart>
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<place><placeTerm type="text">Chichester, U.K.</placeTerm></place>
<publisher>Wiley</publisher>
<dateIssued>2010</dateIssued>
<issuance>monographic</issuance>
<edition></edition>
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<languageTerm type="text">Indonesia</languageTerm>
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<extent>viii, 358 p.</extent>
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<note>Offers a clear explanation of the traditional role of PR, while also includes extensive discussions of exciting contemporary issues often neglected in other texts, including transparency, corporate social responsibility, reputation managemnet, activism, risk communication and social marketing</note>
<subject authority=""><topic>PUBLIC RELATIONS</topic></subject>
<classification>659.2</classification><identifier type="isbn">9781405144070</identifier><location>
<physicalLocation>UMN Library Excellent Career Begins with Excellent Education</physicalLocation>
<shelfLocator>659.2 Coo p</shelfLocator>
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