APA Style

Odden, L. (2012). Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing . Hoboken, N.J.: Wiley.

MLA Style

Odden, Lee. "Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing". Hoboken, N.J.: Wiley, 2012. Text.