APA Style
Shimp, T, A., Andrews, J, C. (2013).
Advertising, promotion and other aspects of integrated marketing communications. Ninth Edition (Ninth Edition).
Ohio:
Cengage.
MLA Style
Shimp, Terence, A.., Andrews, J., Craig.
"Advertising, promotion and other aspects of integrated marketing communications. Ninth Edition".
Ninth Edition
Ohio:
Cengage,
2013.
Text.