APA Style

Belch, G, E., A., B, M. (2009). Advertising and Promotion : An Integrated marketing communications perspective. Eighth Edition . New York: McGraw-Hill.

MLA Style

Belch, Geoge, E.., A., Belch, Michael. "Advertising and Promotion : An Integrated marketing communications perspective. Eighth Edition". New York: McGraw-Hill, 2009. Text.