APA Style

Lane, W, R., King, K, W. (2008). Kleppner's Advertising Procedure. Seventeenth Edition (Seventeenth Edition). New Jersey: Pearson.

MLA Style

Lane, W, Ronald., King, Karen, Whitehill. "Kleppner's Advertising Procedure. Seventeenth Edition". Seventeenth Edition New Jersey: Pearson, 2008. Text.