Cato, Mac Primary Author mixed material bibliography Beverly, Mass Rockport 2010 monographic en English

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208 p. "Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of this book is to examine how best to establish the key emotional attributes of a brand - the critical first analysis so necessary to successfully creating a strong brand with staying power. The purpose of Go logo! is to provide both creatives and brand custodians a diagnostic analysis of, and a guideline to, the twelve prerequisites for establishing a brand's emotional benchmarks. Perhaps most persuasively, the book offers an extensive and eclectic collection of visual profiles of some of the world's most successful logos and brand identities. The book is based on the author's fifty years of global creative branding experience, plus the personal insights and creative examples provided by a diverse group of contributors. So, have fun, go logo!"--Jacket. BUSINESS NAMES, BRAND NAME PRODUCTS 658.8279781592535170 UMN Library Excellent Career Begins with Excellent Education 658.827 Cat g 1-8467 My Library 658.827 Cat g 41jn3huFeoL.jpg.jpg 3334 2015-04-01 00:00:00 2020-07-17 10:50:37 machine generated