APA Style

Bobocel, S. (2020). Key success and competitive factors of digital communication strategies analyzed through the lens of strategic choice and determinism . München: Birkhäuser Verlag GmbH.

MLA Style

Bobocel, Sebastian. "Key success and competitive factors of digital communication strategies analyzed through the lens of strategic choice and determinism". München: Birkhäuser Verlag GmbH, 2020. Text.