Digital disruption in marketing and communications :

Digital disruption in marketing and communications : a strategic and organizational approach Magnotta, Edoardo Primary Author mixed material bibliography London Routledge 2021 monographic en English This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other. MARKETING -- TECHNOLOGICAL INNOVATIONS Marketing -- Management Strategic planning 658.8029781032087917 UMN Library Excellent Career Begins with Excellent Education 658.802 Mag d 21/00586 My Library 658.802 Mag d 24/00986 Kampus Menara Kompas 658.802 Mag d 10733214646285c830599d55.91270860.jpg 23484 2022-05-19 11:31:44 2026-05-05 13:24:23 machine generated