data-driven public relations, marketing, and advertising Lutrell, Regina Primary Author Emerick, Susan F. Additional Author Wallace, Adrienne Additional Author mixed material bibliography United States of America Oxford University Press 2022 monographic en English

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249 p. ; 24 cm. Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession B2B -- BUSINESS TO BUSINESS -- ONLINE MARKETING -- INTERNET MARKETING 658.8729780190925390 UMN Library Excellent Career Begins with Excellent Education 658.872 Lut d 21/00541 Kampus Menara Kompas 658.872 Lut d 24/00743 My Library 658.872 Lut d 15598035966253d53a376649.83935577.jpg 23063 2022-04-11 13:17:43 2026-05-05 13:45:24 machine generated