core concepts for managing your career and your clients' brands Brinkert, Ross Primary Author Chewning, Lisa V. Primary Author mixed material bibliography San Diego Cognella 2021 monographic en English

Text

Strategic corporate communication: core concepts for managing your career and your clients' brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. COMMUNICATION IN ORGANIZATIONS Branding (Marketing) Communication in management 658.459781516532735 UMN Library Excellent Career Begins with Excellent Education 658.45 Che s 21/00508 My Library 658.45 Che s 1879386987623828b9b071f1.77766413.jpg 22940 2022-03-21 14:26:49 2026-05-05 11:58:02 machine generated