Holtzhausen, Derina Rhoda Primary Author Fullerton, Jami A., 1963- Primary Author Lewis, Bobbi Kay, 1970- Primary Author Shipka, Danny Primary Author mixed material bibliography New York Routledge 2021 monographic en English

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Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. BUSINESS COMMUNICATION ADVERTISING PUBLIC RELATIONS MARKETING 658.8029780367426316 UMN Library Excellent Career Begins with Excellent Education 658.802 Hol p 21/00494 Kampus Menara Kompas 658.802 Hol p 24/00119 My Library 658.802 Hol p 24/00992 Kampus Menara Kompas 658.802 Hol p 104831306862381a3a7224d9.10290743.jpg 22930 2022-03-21 13:24:58 2026-05-05 11:57:14 machine generated