Visser, Marjolein Primary Author mixed material bibliography Groningen Noordhoff 2021 monographic Second Edition en English

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In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics INTERNET MARKETING Marketing--Gestion Marketing--Management 658.8729789001749842 UMN Library Excellent Career Begins with Excellent Education 658.872 Vis d 21/00329 My Library 658.872 Vis d 33811185661ef9a28406165.05513418.jpg 22770 2022-01-25 13:35:20 2026-05-05 11:48:17 machine generated