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<title>The Business of Design :</title>
<subTitle>Balancing Creativity and Profitability. Revised + updated [edition]</subTitle>
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<namePart>Granet, Keith</namePart>
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<publisher>Princeton Architectural Press</publisher>
<dateIssued>2021</dateIssued>
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<edition>Revised + updated [edition]</edition>
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<note>Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace</note>
<subject authority=""><topic>Success in business</topic></subject>
<subject authority=""><topic>DESIGN</topic></subject>
<classification>745.2068</classification><identifier type="isbn">9781616899981</identifier><location>
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