Nothhaft, Howard Editor Zerfass, Ansgar, 1965- Editor Verčič, Dejan Editor Werder, Kelly Page Editor mixed material bibliography New York Routledge 2021 monographic en English

Text

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. COMMUNICATION IN ORGANIZATIONS Communication in management 658.459781032091464 UMN Library Excellent Career Begins with Excellent Education 658.45 Not f 21/00232 My Library 658.45 Not f 24/00768 Kampus Menara Kompas 658.45 Not f 32488012361ef63550eb3c7.25529948.jpg 22722 2022-01-25 09:41:25 2026-05-05 11:43:15 machine generated