How packaging design helps to build brands Dufranc, Guillermo Primary Author mixed material bibliography Not Found Independently Published 2021 monographic

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Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide you to know how valuable brands are built just from the packaging design of their products. Packaging - History and Design 688.89781081492007 UMN Library Excellent Career Begins with Excellent Education 688.8 Duf p 21/00174 My Library 688.8 Duf p 21/00175 My Library 688.8 Duf p 10176251796152a39603aeb9.33325353.jpg 22613 2021-09-28 12:09:42 2026-05-05 11:35:06 machine generated