APA Style
Gunther, R, E. et al (2002).
Convergence marketing : Running with the centaurs .
Upper Saddle River, NJ:
Financial Times Prentice Hall.
MLA Style
Gunther, Robert, E. et al.
"Convergence marketing : Running with the centaurs".
Upper Saddle River, NJ:
Financial Times Prentice Hall,
2002.
Text.