APA Style

Hawkins, D, I., Mothersbaugh, D, L. (2010). Consumer Behavior: Building Marketing Strategy. Eleventh edition (Eleventh edition). New York: David L. Mothersbaugh.

MLA Style

Hawkins, Del, I., Mothersbaugh, David, L.. "Consumer Behavior: Building Marketing Strategy. Eleventh edition". Eleventh edition New York: David L. Mothersbaugh, 2010. Text.