marketing, advertising, and public relations in the consumer revolution. Second Edition Quesenberry, Keith A. Primary Author mixed material bibliography Lanham Rowman & Littlefield 2019 monographic Second Edition, 2019 en English

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xvii, 352 p. Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341. Index: page 343-352. Internet advertising Social media Internet in public relations INTERNET MARKETING 658.8729781538101353 UMN Library Excellent Career Begins with Excellent Education 658.872 Que s 19/00812 My Library 658.872 Que s 19/00811 Kampus Menara Kompas 658.872 Que s 19/00810 Kampus Menara Kompas 658.872 Que s 9781538101353.gif.gif 22079 2019-10-24 15:26:47 2026-05-05 16:58:36 machine generated