Marketing and managing tourism destinations. Second Edition

Marketing and managing tourism destinations. Second Edition Morrison, Alastair M. Primary Author mixed material bibliography New York Routledge, Taylor & Francis Group 2019 monographic Second Edition en English 689 p. ; 25 cm. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. TOURISM -- MANAGEMENT TOURISM -- MARKETING 910.6889781138897298 UMN Library Excellent Career Begins with Excellent Education 910.688 Mor m 19/00252 My Library 910.688 Mor m 19/00253 My Library 910.688 Mor m 9781138897298.jpg.jpg 21375 2019-04-08 14:24:39 2026-05-05 16:23:25 machine generated