APA Style

Aaker, D, A., Moorman, C. (2018). Strategic market management. Eleventh Edition (Eleventh Edition). Hoboken: John Wiley & Sons, Inc.

MLA Style

Aaker, David, A.., Moorman, Christine. "Strategic market management. Eleventh Edition". Eleventh Edition Hoboken: John Wiley & Sons, Inc, 2018. Text.