APA Style

Baack, D., Clow, K, E. (2018). Integrated advertising, promotion & marketing communications. Eighth Global Edition (Eighth Global Edition). Harlow: Pearson Education.

MLA Style

Baack, Donald., Clow, Kenneth, E.. "Integrated advertising, promotion & marketing communications. Eighth Global Edition". Eighth Global Edition Harlow: Pearson Education, 2018. Text.