APA Style

Mullin, R., Cummins, J. (2010). Sales promotion : how to create and implement campaigns that really work. Fifth Edition (Fifth Edition). London: Kogan Page.

MLA Style

Mullin, Roddy., Cummins, Julian. "Sales promotion : how to create and implement campaigns that really work. Fifth Edition". Fifth Edition London: Kogan Page, 2010. Text.