APA Style

Scott, D, M. (2017). The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly. Sixth Edition (Sixth Edition). Hoboken: John Wiley & Sons,Ltd.

MLA Style

Scott, David, Meerman. "The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly. Sixth Edition". Sixth Edition Hoboken: John Wiley & Sons,Ltd, 2017. Text.