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<title>The new rules of marketing &#38; PR :</title>
<subTitle>how to use social media, online video, mobile applications, blogs, news releases, &#38; viral marketing to reach buyers directly. Sixth Edition</subTitle>
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<namePart>Scott, David Meerman</namePart>
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<publisher>John Wiley &#38; Sons,Ltd</publisher>
<dateIssued>2017</dateIssued>
<issuance>monographic</issuance>
<edition>Sixth Edition</edition>
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<extent>426 p. ; 24 cm.</extent>
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<subject authority=""><topic>INTERNET MARKETING</topic></subject>
<subject authority=""><topic>Marketing -- Management</topic></subject>
<subject authority=""><topic>Internet in public relations</topic></subject>
<subject authority=""><topic>PUBLIC RELATIONS</topic></subject>
<classification>658.872</classification><identifier type="isbn">9781119362418</identifier><location>
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