APA Style

Mauborgne, R., Kim, W, C. (2010). Blue ocean strategy : how to create uncontested market space and make the competition irrelevant . Boston: Harvard Business Review Press.

MLA Style

Mauborgne, Renee., Kim, W., Chan. "Blue ocean strategy : how to create uncontested market space and make the competition irrelevant". Boston: Harvard Business Review Press, 2010. Text.