APA Style
Shimp, T, A., Andrews, J, C. (2018).
Advertising, promotion, and other aspects of integrated marketing communications. Tenth Edition (Tenth Edition).
Australia:
Cengage Learning.
MLA Style
Shimp, Terence, A.., Andrews, J., Craig.
"Advertising, promotion, and other aspects of integrated marketing communications. Tenth Edition".
Tenth Edition
Australia:
Cengage Learning,
2018.
Text.